France is a big publishing country. In recent years, more than 44,000 books have been published and republished every year. At the same time, the French also like to read books. According to a research report provided by the French "Le Monde", in 2004, 54% of French people bought at least one book, and the average French bought 7.5 books per person, spending an average of 84 euros per person. Among French people who buy books, 53% buy at least 4 books a year, 29% buy 5-11 books, and 18% buy more than 12 books. However, which French people like to buy books? What kind of books do they like to buy? France's "Book Week" conducted a survey and analyzed the buyers of 10 categories of books. The survey results show that cadres, business owners and intellectuals like to buy books the most, and women aged 35 to 64 like to buy books the most. However, different ages and occupations have different needs for books. Below are the results of a survey of various book buyers by French Book Weekly.
64% of contemporary novel
buyers are women, most of whom are civil servants, business owners and intellectuals. Although they make up only 12% of the French population, they account for 22% of the total purchases of contemporary novels. The number of workers who buy contemporary novels is relatively small. Workers account for 22.5% of the total French population, but only 13% of the total number of contemporary novels purchased. 53% of women who buy contemporary novels live in cities with a population of 100,000 or more, and 26% of them live in Paris. Women who buy contemporary novels generally prefer to read newspapers and listen to the radio, and at the same time like to go shopping. Among them, 44.5% of them generally go shopping, which is higher than the French average of 33% who go to stores. They watch less TV than the average French person, less than 2.5 hours a day, but 28.5% of them use the Internet, which is 6 percentage points higher than the average of 22.5% of French women. They watch movies regularly, with 28 percent watching at least one movie a month. At the same time, the number of their participation in cultural activities and the number of CD-ROM purchases are significantly higher than the French national average. However, the number of DVD-ROM purchases is basically the same as the French national average. 10.5% of them buy an average of 10 per year. 9.5% of people in France buy more than 10 DVDs per year on average.
classical novel
As with contemporary novels, women are the main buyers of classical novels, accounting for about 62% of the total purchases of classical novels. The purchase of classical novels varies greatly depending on the age. Buyers aged 15 to 24 account for 16.6% of the total, while those aged 25 to 34 drop to 13%, and those aged 35 to 49 account for 13%. It rose to 27%, and buyers over the age of 50 accounted for about 21.5%. The main buyers of classical novels are businessmen, handicraftsmen, farmers and cadres. The workers who buy classical novels are relatively few. Workers account for 22.5% of the total French population, but only 14% of workers buy classical novels. Buyers of classical novels are below the French national average when it comes to buying newspapers and other cultural events. They are not the main consumers of daily newspapers, and their TV watchers are slightly below the French national average, but their radio likes are on par with the French national average. 27% of them like to use the Internet. 54.5% of them visit a museum or exhibition every year, and 19% watch a play every year. The consumption of CDs and DVDs by buyers of classical novels is basically the same as that of buyers of contemporary novels. History
Books The main buyers of history books are men and they are significantly older than other readers.
59% of them are over 50 years old, and only 6% are 15 to 24 years old. Among the buyers of history books, retirees accounted for 42%, civil servants accounted for 21.5%, and workers accounted for 10%. Buyers of history books mostly live in cities with a population of more than 100,000. Only 22% of them live with children, compared to the national French average of 31%. They are the main consumer groups of daily newspapers, and 38.5% of them buy more than 3 newspapers per day. However, they are not very fond of buying magazines, and only 26% of them are magazine readers. They rarely listen to the radio, 11% of them don't listen to the radio at all, but they all like to watch TV, and 28% of them watch more than 4 hours a day. They are not very interested in the internet, 30% of them do not have internet access and only 20% go online regularly. Buyers of history books rarely participate in other cultural activities, and only 20.5 percent of them watch a movie a month. They rarely buy CDs and DVDs. However, they are frequent visitors to museums and fairs, with 63% of them visiting a museum or fair once a year.
Reviews and Bibliographic Books
The main buyers of reviews and literature books are men. 50% of them are over 50 years old, most of them are civil servants, owners, members of professional guilds or retirees of professional guilds, only 10.5% of workers and 7% of staff buy such books. 55% of review and documentary book buyers live in cities with a population of 100,000 or more, with the vast majority in Paris. They are the main consumers of daily newspapers, and 38.5% of them read at least 3 newspapers a day. They are also major consumers of magazines. They listen to the radio the most, with 38% listening for more than 2 hours a day. But they watch less TV, only 19% of them watch 4 hours of TV a day, while the national average in France is 30% of people watch 4 hours of TV a day. Buyers of reviews and literature books participate in many cultural events, and they watch more movies than others, 28% of them watch at least one movie a month, and 34.4% of them watch a play at least once a year . They also regularly visit museums and exhibitions and listen to classical concerts. They are also major consumers of discs, with 33% buying at least 10 discs per year.
autobiographical books
45.5% of the buyers are women over 50 years old, men are seldom interested in autobiographical books, and 68% of the buyers of autobiographical books are women. They are generally older, and 45.5% of them are over 50 years old. Among female buyers of such books, 31 percent are non-retirees, 18 percent are workers, and 16 percent are civil servants. Among autobiographical readers, 30% live in cities with a population of more than 100,000, 25% in towns, 23% in Paris, 12.5% in southwestern France, and 4% in northern France. Autobiographical book buyers are also major consumers of magazines, with 44.5% of them buying at least 8 magazines per month. They like to listen to the radio, and 36.5% listen to the radio for more than 2 hours a day. However, they are not very fond of watching TV, with only 36% watching 2.5 hours of TV a day. Their use of the Internet is relatively low, close to the French average. They are also less fond of watching movies, with only 21% watching it once a month. Their CD purchases are close to the French average, with only 9% of them buying more than 10 CDs per year. However, their participation in other cultural activities was significantly higher, with 58.5% of them visiting museums and exhibitions at least once a year, 26% watching a play at least once a year, and 25% listening to classical music at least once a year meeting. Dictionaries
The main buyers of dictionaries are women (63%), 50% of whom are 25-50 years old.
Among those who bought dictionaries, there were significantly more workers than civil servants or professionals, with 20% of workers and 15% of civil servants or professionals. 42% of them usually live with children under the age of 14, compared with the national average of 31%. Among dictionary buyers, the number of newspaper readers is 5.6 percentage points lower than the French national average, and they also buy fewer magazines and books, and spend less time listening to the radio. However, they watch TV longer, 30% watch more than 4 hours of TV a day. They use the Internet extensively, and 28.5% of them use the Internet, which is higher than the French national average. They take part in other cultural activities less than others, only 19% watch a movie once a month. However, 53% of them visit a museum or exhibition once a year, 22.5% watch a play once a year, and 24% watch a ballet and a classical concert once a year. They are also major consumers of CDs, with 32% of them purchasing an average of 6 or more CDs per year.
Detective novels There are significantly more women than men who
buy detective novels, with women accounting for 59.5% and men accounting for 40.5%. Among female detective novel buyers, 51% were 25 to 49 years old, 19.5% of them were civil servants and 15.5% were workers. Detective novels are also purchased by clerks who account for 10.5% of the French population, but they account for 12.5% of the purchases of detective novels. Female buyers of detective novels mainly live in the Paris region, where they make up 16% of the total population, but they account for 23% of the purchases of detective novels. They buy less newspapers and magazines, but they watch TV longer, with 29% of them watching TV for more than 4 hours a day on average. They use the Internet extensively, and 29.5% of them use the Internet. They participate in fewer other cultural events than others, with only 52% visiting a museum or exhibition once a year and 21% attending a classical concert once a year, which is still higher than the national average. They buy more DVD discs, 13% buy 6 discs per year, and 7.5% buy 11 discs per year.
comic strip
Among the people who bought comic strips, men and women were almost equally divided, with men accounting for 49.5% and women accounting for 50.5%. People who buy comics are relatively young, with 81% under 50 and 19% under 24. Among the buyers of comic strips, workers accounted for 23%, civil servants accounted for 20%, and staff accounted for 15%. Most of them are urbanites, with 48% living in cities with a population of more than 100,000 and 47% living with children under the age of 14. They read newspapers relatively little, only 34% buy newspapers, but they like to read magazines, 46% of them buy magazines. They do not like watching TV very much, and 41.5% of them watch 2.5 hours of TV a day. However, they are some of the netizens who use the Internet regularly, and 33% of them like to go online. They regularly go to movies and concerts, with 50% going to at least one movie a month and 25% going to a concert at least once a year. However, they attended other cultural events less often than other readers, with 50% visiting museums and exhibitions once a year and 21% watching a play once a year. They are one of the main consumer groups of DVD discs, and 17.5% of them buy more than 6 DVD discs per year.
art books
More women than men buy art books, with 59% women and 41% men. Among art book buyers, the majority (52%) were 35 to 64 years old, with a minority (11%) younger than 24 years old. Most of them are civil servants and business owners, of which 23% are currently employed and 22% are retired. Among those buying art books, 7 percent were staff and 12 percent were workers, both of which were low. 56% of art book buyers live in cities with a population of 100,000 or more. For every 100 art books, 28 were bought by the French and 3 by the Nordics. Female buyers of art books are also an important consumer group for dailies and magazines, with 36% of them buying dailies and 48% buying magazines. They love listening to the radio, 35% of them listen to the radio for 2 hours a day. They spend relatively little time watching TV, with 46% of them watching 2.5 hours of TV a day. They participate in various cultural activities more, 25.5% of them watch a movie once a month, and 36% of them listen to a classical concert once a year. They enjoy visiting museums and exhibitions, and 71% of them visit museums and exhibitions once a year, well above the national French average of 38%. Female buyers of art books are also important consumers of CDs and DVDs, with 35% buying more than 6 CDs per year.
Travel and Food Books
The main buyers of travel and food books are women (54%). Among the buyers of travel guides, 23% are current civil servants, 21% are retired civil servants, and the age is generally 35 to 64 years old. People aged 15 to 24 rarely buy travel guidebooks and gourmet books, and workers and staff members buy such books relatively little, with 12% of workers and 7% of staff. The majority (55%) of people who buy travel and food books live in cities with a population of 100,000 or more. Only 24% of them live with children, well below the national French average of 31%. Travel and food book buyers are also significant consumers of newspapers and magazines, with 36% buying newspapers and 49% magazines. They watch less TV, with 42.5% watching 2.5 hours of TV a day. However, they use the internet regularly, with 33% going online every day. People who buy travel and gastronomy books participate in many other cultural activities. 66% of them visit museums or exhibitions at least once a year, 30.5% listen to classical concerts once a year, and 33% watch them every year a play. At the same time, they have a lot of CDs and DVDs, 12% of them buy 11 CDs per year, and 12% buy 6 DVDs per year. To be sure, people who buy travel and food books go to restaurants significantly more than others.
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